Barcelona based homeless organisation, Esperança, needed a strong visual look along with supporting promotional material to help spread awareness and encourage others to join their cause.
We drew Inspiration for the logo from the streets of Barcelona - literally! - using the iconic and recognisable 'rose' design pavement tiles from the city. The idea of this was to represent the hope and nurture that Esperança gives to homeless people.
We designed and delivered supporting material for social media and posters, along with the logo and brand identity, in three different languages to reach as big an audience as possible.